Eva Luna Ortiz-Sálwet
Official Biography
Work
Eva has never waited for the right conditions to begin. Her working life did not start with a job offer or a formal opportunity — it started with a camera, a need to make something, and the kind of self-sufficiency that had been in her character since childhood. From the very beginning, her work unfolded on multiple tracks simultaneously, and understanding her career means understanding that almost nothing in it happened in isolation. While one thing was growing, three others were already in motion.
2013 — Age 13
Eva’s first public creative work arrived the same year she turned 13, when she launched her first YouTube channel and uploaded her debut video, Cómo ser Popular — a surreal, satirical parody on the social politics of popularity, made partly out of boredom and partly as a way of processing her own experience with bullying at school. The video went semi-viral almost immediately, earning her 5,000 subscribers within the first month. She had not strategized it. The response was entirely unexpected, and it changed everything. From that point forward she committed to building the channel with intention — uploading consistently, refining her editing, and developing a creative voice that was entirely her own.
That same year, also at 13, Eva began her first entrepreneurial venture: braiding macramé braids for classmates at school and people on the beach. The operation grew quickly enough to earn her roughly $60 a day before the school shut it down for disrupting the academic environment. Rather than stopping, she pivoted — and was hired at Gravity Puerto Rico, an accessories and beachwear store at Plaza de las Américas in San Juan, where she worked as a resident macramé braiding artist.
2014 — Age 14
At fourteen, Eva’s boss at Gravity noticed her natural talent for drawing and encouraged her to try henna tattooing. She became the lead henna artist at both the Plaza de las Américas location and a second Gravity venue at Condado Beach, spending every Saturday tattooing a steady stream of clients. The income gave her a degree of financial independence she valued deeply and has never really lost — she reinvested most of it into equipment, acquiring a GoPro, then better lighting, then a Canon DSLR, gradually building a production setup piece by piece on her own budget as a teenager.
2013–2016 — Ages 13–16
Throughout these years, Eva ran her YouTube channel and her henna work in parallel, treating both with equal seriousness. On the channel, she was constantly pushing the limits of what she could produce — moving from iMovie to Final Cut Pro, acquiring a green screen, learning color grading, and officially beginning to direct and edit music videos, starting with projects for her father Ramón and his band. Her content ranged freely across surreal skits, music videos, montages, and creative experiments that defied any single genre. The channel had no fixed category — it was a running vision board, a space where she could try anything. Her audience, which had organically concentrated in Argentina, responded to its freshness and authenticity. Because she was a minor with no monetization agenda, the work had a freedom that was unusual and clearly felt. By 2015 she was thinking strategically about growth. She identified her Argentine fanbase as the engine of her channel and made a deliberate creative decision to speak directly to them. The result was Odio los Argentinos — a satirical love letter disguised as a list of grievances, framing every reason she admired Argentine culture as a reason to be jealous of it. The video crossed one million views and pushed her subscriber count from roughly 40,000 to nearly 80,000 at its peak, making her a genuine micro-celebrity in the Latin American YouTube space. By the time the channel reached its height, she had accumulated over two million views across her content — all built organically, with no marketing budget, from a bedroom in Puerto Rico, before she was seventeen years old.
2017 — Age 17
At seventeen, still enrolled at La Escuela Especializada and weeks away from early graduation, Eva received two institutional commissions, a school documentary and a competition entry. The Instituto de Cultura de Puerto Rico had launched an initiative offering any qualifying public school a fully funded garden — valued at approximately $1,500 — in exchange for a submitted video making the case for why school gardens matter. The school, which had already commissioned Eva on previous occasions to document events and activities, tasked her with the entry. She produced a conceptual, artistically driven piece weaving original footage with student interviews. The video won. The school received its garden. When the board of directors of the initiative learned that the winning entry had been produced by a student, they contacted her directly.
Escuela Especializada Central de Artes Visuales Winning Video Entry
The leader of OPAS, an environmental awareness program operating under the Instituto de Cultura, commissioned Eva to produce a video series on coastal conservation and environmental responsibility in Puerto Rico. It was her first paid professional engagement funded through the Instituto de Cultura de Puerto Rico. She had just graduated early. Shortly after, through a referral from her OPAS contact, Eva began working with Papaya Tropical, a Puerto Rican platform dedicated to feminine sexual empowerment and body autonomy, as their event videographer. She filmed her first assignment — a yoga event — and that work evolved into a sustained collaboration that ran from 2017 to 2019, covering live events, wellness programming, and various productions for the organization. Through Papaya Tropical and the wider network it connected her to, she also began filming weddings and private events that came through word of mouth, building a steady client base in live event documentation.
Environmental Awareness
Environmental Awareness
Live Event
Yoga Event
2018 — Age 18
In 2018, Eva was contracted by Buena Vibra Group, one of Puerto Rico’s leading marketing and advertising agencies, to produce photo and video content for two of their major brand clients: Blue Moon Beer and Red’s Apple Ale. Working as content creator, photographer, and videographer, she produced social media content for both brands — one of her most significant commercial collaborations to date, and an early marker of her ability to operate at a professional advertising level.
Also during this period, Eva bought her first microphone and audio interface, formalizing a music production practice she had been developing quietly on her own since age fifteen, when she had first taught herself Logic Pro X. Through her ongoing work directing and editing music videos for independent artists across the island, she was spending increasing time in recording studios, building relationships with producers and audio engineers, and deepening her understanding of the music production world from the inside.
By 2019 Eva’s work had expanded across more fronts than ever simultaneously. She continued producing and directing music videos for independent Puerto Rican artists while also appearing as an extra on various film and television productions on the island, gaining first-hand experience across a range of production scales and formats. Late in 2019 she appeared as an extra in a music video for Natalia Lugo, the Puerto Rican singer-songwriter, actress, comedian, and media personality known for her viral presence and following of over 400,000 across platforms.
Blue Moon Beer
Redd’s Apple Ale
Wine Tasting Event
That summer, before her official musical debut, Eva presented her original music publicly for the first time on Puerto Rico ¡Gana!, the prime time Telemundo Puerto Rico variety and talent show — a first live musical appearance for her project ahead of its formal launch. In October 2019 she officially released her debut single Estela, featuring artists Andregutti and Llochobo, along with an original music video she directed and edited herself. The release marked the beginning of her artistic career as a performer and recording artist. After Estela, she went on to release 8 more self-produced singles and music videos over the next 3 years as she kept learning about music production.
In August 2019, Eva was hired by internationally recognized street artist Alec Monopoly, who maintained an active studio in Dorado Beach, Puerto Rico at the time, to serve as his personal videographer, vlog editor, and YouTube channel manager. She edited long-form content at his studio, created graphic and brand assets for his channel, and managed his full post-production pipeline. Later that year, Monopoly invited her to travel to London to document a live event collaboration with global apparel brand Flannels — she filmed the entire trip, edited the footage on location, and uploaded it directly to his channel. She also produced video content for his then-partner, Alexa Dellanos, the model, influencer, and media personality and daughter of veteran Univision anchor Myrka Dellanos, covering fashion and lifestyle content for Dellanos’ YouTube channel during that period.
2020 — Age 20
Eva continued working with Alec Monopoly into 2020 until the COVID-19 pandemic brought productions to a halt. In the summer of that year she was contacted by Claire Delic — singer-songwriter and former partner of Willy Rodríguez, lead vocalist of the legendary Puerto Rican reggae band Cultura Profética — who was preparing to release her debut original music after years of anticipation. Delic commissioned Eva to direct her first official music video for the single No Te Voy a Ver. Given the constraints of pandemic-era production, Eva took full ownership of the project: she conceptualized, storyboarded, directed, produced, filmed, handled set design, lighting, and styling, and edited everything from the main video to promotional teasers and brand assets — all over five days on set, with a minimal crew. The video was released in August 2020 and has since reached one million views.
Delic - No Te Voy a ver 1M Views
2020 — Age 20
In October 2020, Eva performed the original theme song for La Garra del Guaraguao, an independent Puerto Rican feature film directed by Vicente Castro and produced in Utuado, Puerto Rico, which premiered in 2021.
2021 — Age 21
In early 2021, Eva worked as a focus puller on the production of Domirriqueños 3, a feature film directed by Puerto Rican director Eduardo “Transfor” Ortiz and featuring media personality and radio host Molusco — one of Puerto Rico’s most recognized voices in entertainment. She continued working as a freelance videographer and editor for independent artists throughout the year, while deepening her practice in audio engineering and music production alongside producer and recording artist Aurel Luna. She also appeared as an extra in multiple episodes of The Resort, the NBC/Peacock series that filmed on location in Puerto Rico in 2022.
2022 — Age 22
After completing her basic construction certification through Habitat for Humanity Puerto Rico in September 2022, Eva was hired by the program as an assistant construction instructor. The role placed her inside a federally funded, highly regulated nonprofit operation and demanded a level of administrative and compliance rigor that was new to her in this form. She conducted daily inventory audits, tracked all materials and equipment, and entered structured reports into Excel in compliance with federal oversight requirements. She served as safety compliance coordinator, ensuring participants adhered to safety protocols during all construction training activities. Recognizing that several high-risk classroom exercises lacked any formal procedural documentation — a genuine liability for a program working with power tools and structural materials — she developed a set of Standard Operating Procedures on her own initiative, producing written step-by-step guides that filled a gap the program had not yet addressed. She also redesigned the physical classroom environment, building custom storage units by hand from leftover carpentry materials and reorganizing the workspace for improved safety and usability.
2023 — Age 23
In 2023 Eva made a pragmatic and clear-eyed decision to shift her primary income source toward residential cleaning and handyman services — a move she approached with the same directness she brings to everything. Skilled blue-collar labor in Puerto Rico at that time was genuinely scarce, and the combination of her construction certification and her consistency as a service provider gave her a competitive edge most available workers could not match. Her services routinely went beyond cleaning: she assessed structural issues — mold damage, deteriorating walls, exposed rebar — and offered clients comprehensive solutions on the spot, including paint stripping, stucco work, rebar treatment, and repainting. She installed shelving, built custom furniture, handled carpentry, and took on whatever was needed. Many of her clients were women who found her easy to trust and recommended her widely. She ran this work entirely on her own terms, as her own boss, and maintained it throughout the year while continuing to produce music and take on freelance video work — because she never fully stopped doing either.
In October 2023, Eva created a mashup blending “Cry Me a River” by Justin Timberlake with “11 y 11” by Sech and Tainy. The mashup caught the attention of BeatClub—the global music platform founded by legendary producer Timbaland, known for shaping the sound of modern pop, R&B, and hip-hop. It was featured on BeatClub’s official Instagram and subsequently reposted by both Timbaland and Tainy on their personal stories—an extraordinary moment of recognition from two of the most influential producers in contemporary music.
The following month, in November 2023, Eva was officially onboarded onto the roster of Songfinch, a leading U.S.-based platform that connects professional musicians with clients seeking custom-written songs. Songfinch had only recently expanded into Spanish-language offerings—an opportunity Eva had anticipated, having applied two years prior in alignment with that vision. This move catalyzed a profound shift in her creative output and mechanical efficiency. While she had previously written for herself and independent artists, the platform’s high-velocity demand served as a professional bootcamp, sharpening her pen and production speed to an elite level. To date, Eva has composed and produced over 250 custom songs, maintaining a pace that often requires the writing, recording, and mixing of up to 7 unique tracks in a single day during peak seasons like Valentine’s Day. This volume transformed her process into a flow-state of spontaneous improvisation and 'right off the bat' rhyming, allowing her to deliver high-fidelity, polished tracks in under two hours without compromising quality.
Within the Songfinch ecosystem, Eva has carved out a distinct niche as a premier bilingual and 'Spanglish' specialist. Her ability to navigate mixed-culture narratives has made her a top choice for multicultural families seeking a bridge between linguistic worlds. Her sound—a sophisticated blend of deep house shimmer, syncopated Latin rhythms, and melismatic, global phrasing—resonates deeply with a diverse clientele. She has become a preferred creator for Arabic-American and international clients, who seek out her 'exotic' melodic structures and Carnatic-influenced phrasing over standard acoustic tropes. This unique positioning at the intersection of world music and modern pop ensures her work is not only catchy and danceable but culturally resonant across global borders. Her acceptance marked her first consistent source of remote income as an artist, opening the door to a more sustainable creative path.
Salwet — 2026–Present
In 2026, Eva officially launched Salwet as a fully realized creative agency — the framework that had been quietly taking shape for years finally given a name, a structure, and a home. Salwet is the product of a genuinely multi-disciplinary career, built from the ground up across filmmaking, music, web development, compliance, construction, and design. It exists because Eva is, at her core, a synthesizer — someone who has spent her entire working life moving across domains and finding the connective tissue between them. Salwet is what happens when all of that finally lives under one roof.
What makes Salwet possible in 2025 in a way it simply could not have been a decade ago is artificial intelligence. Eva is candid about this — not because it diminishes what she offers, but because understanding it is essential to understanding the value she provides. For most of her career, the breadth of her knowledge outpaced the speed at which any one person could realistically deliver across so many domains. Brilliant, multi-disciplinary minds have always existed. What has changed is that AI has finally given those minds the infrastructure to work at the speed they actually think. The repetitive, time-intensive tasks that once required entire specialist teams — formatting, templating, drafting, iterating — can now be delegated to AI, freeing Eva to do what she has always done best: synthesize concepts across fields, make strategic decisions, and deliver work that has genuine human intelligence and creative vision at its center. AI removes the bottlenecks that would have made the scope of Salwet unthinkable in any previous era.
This is also one of the core things she offers her clients. Working closely alongside her uncle Michael Salwet — founder of Novasol Enterprises, a veteran product builder and now an expert in vibe coding and AI-powered MVP development — Eva brings both the creative instincts and the technical literacy to help artists and independent brands understand how to integrate AI into their workflows without losing what makes them human. The goal is never to let AI hollow out a brand’s identity. It is to use AI to protect the parts of the work that actually require a human brain — the vision, the taste, the emotional intelligence, the strategic thinking — by automating everything that doesn’t. For artists who feel overwhelmed by the operational demands of running their own brand, that distinction is everything.
At its core, Salwet serves independent artists and creative professionals who are done subcontracting a different specialist for every need. Eva works with clients one-on-one, beginning with a comprehensive audit of their entire career, brand, digital presence, and output — and then doing the work herself. Not delegating it. Not templating it. Actually building it. She offers custom web design with hand-coded CSS and SEO optimization, graphic design, content creation and strategy, video editing, music production and distribution, and contract creation — everything an independent artist needs to operate as a serious, sustainable business and begin monetizing their career with intention. When specialist support is needed, she brings it in. But for most clients, most of the time, she is the team. Her background in compliance also means that cybersecurity is not an afterthought in her web work — it is built in from the start, giving her artist clients a level of digital security that most creative agencies simply do not think to offer. And her growing expertise in AI tools means that every engagement also comes with something most agencies aren’t yet equipped to provide: a clear-eyed, human-centered framework for how to use AI to amplify a creative brand rather than flatten it.
Salwet also extends well beyond the creative agency. Several major areas of the site are currently in active development and will be launching in the near future, each rooted in domains Eva has been building expertise in for years.
The first is spatial design with Salwet Spaces. Eva is developing a suite of minimalist floor plan offerings for property developers targeting a market gap that the mainstream development industry has consistently ignored: mid-to-high income remote workers, young couples, and early millennials who want to build or buy their first property but have no interest in the cookie-cutter, oversized floor plans that dominate the market. What this demographic wants — and what almost no developer is currently offering them — is a property that is small in footprint but uncompromising in quality of life: natural light prioritized in every key space, intelligent airflow, a master bedroom, master bathroom, and master closet that feel genuinely luxurious despite compact square footage, and thoughtful details like a private balcony, a C-shaped kitchen, and a breakfast nook. Eva’s flagship offering in this space is a triplex floor plan that houses three families in under 4,000 square feet, designed around the logic of a family compound — offering privacy, shared community, and high-end living without the maintenance burden or wasted space of a conventional large home. These designs are rooted in minimalist principles, spatial intelligence, and a genuine understanding of how people actually want to live — an understanding Eva has been developing since she was the eight-year-old who wanted to be an architect and spent her weekends rearranging her friends’ rooms for fun.
Within the third branch of Salwet is Salwet Systems, a section dedicated to her insight on different health and lifestyle related issues. Her main offering currently in development is a medical tourism service for people dealing with Class II deep bite, collapsed dental biomechanics, and the chronic postural, airway, and TMJ issues that so often accompany them. Having navigated this journey herself, Eva developed a comprehensive treatment framework combining traditional orthodontics, myo-functional therapy, orthotropic principles, and additive bite restoration through composite bonding — a protocol that not only straightened her teeth but transformed her cervical and facial posture, improved her airway, and produced meaningful gains in facial symmetry and aesthetics. Inspired by approaches like Sam Muslin’s facelift dentistry, but committed to making that level of transformation accessible at a fraction of the cost, Eva will be offering medical tourism coordination for clients seeking bite restoration treatment in Buenos Aires — where world-class dental care is available at a cost far below what comparable treatment runs in the United States — under the comprehensive, integrative framework she used to resolve her own condition. She is not a licensed dentist, and she makes no claim to be. What she offers is something different: the hard-won knowledge of someone who solved a complex, poorly understood problem in her own body, and the ability to connect others dealing with the same issues to the providers, frameworks, and resources that can help them do the same.
Also in development is a growing body of work in cybersecurity, centered on a blog documenting her expanding knowledge in GRC — Governance, Risk, and Compliance — as she completes her associate’s degree at Teclab and works toward her Google Cybersecurity Fundamentals and CompTIA Security+ certifications. AI is deeply embedded in this work as well: the intersection of AI and cybersecurity is one of the most consequential frontiers in the industry right now, and Eva is actively developing her understanding of how LLMs and AI-powered tools interact with compliance frameworks, data privacy, and risk assessment. This section of Salwet will serve as both a public record of her growing expertise and a point of entry for SaaS startups and small creative businesses seeking privacy impact assessment consulting and foundational compliance support in an era where AI governance is becoming not just relevant but essential.
And then there is Kinship; Eva’s most ambitious project currently in development, built in close collaboration with Michael Salwet. Kinship is a human-centered social media application conceived as a direct alternative to the attention-extracting, algorithmically driven platforms that have defined the past two decades of online social life. Its premise is simple but radical: people are not going to stop using their phones, but they deserve an app that is actually designed around their wellbeing rather than their engagement metrics. Kinship draws from the best of what social media has produced — the visual intimacy of Instagram, the conversational directness of Twitter, the playful creativity of Draw Something, the community depth of Discord — and rebuilds it from the ground up with UX and UI grounded in user psychology and nervous system health. It is designed to bring people back to presence, to make connection with the people they actually love feel easy and genuinely pleasurable rather than draining. Ironically, it is also an app that could only be built in the AI era — the speed and efficiency with which Eva and Michael are able to develop, iterate, and test product features is a direct function of the AI tools now available to small, visionary teams who refuse to wait for institutional backing to build something meaningful. In a landscape full of apps that compete for attention, Kinship is being built to give it back.
Taken together, Salwet is the most honest possible expression of who Eva is: a person who has always worked across multiple domains simultaneously, who has never waited for permission to build something, and who brings the same rigorous, hands-on, self-taught intelligence to a floor plan or a compliance audit as she does to a music video or a web build. AI has not changed that. It has simply made it visible — finally giving the range the infrastructure it always deserved.
2024 — Age 24
In 2024, Eva further diversified her professional portfolio by completing rigorous formal interpreter training with Lionbridge and Propio, two global leaders in language services. She earned specialized certifications in HIPAA compliance, privacy protocols, and Medical Terminology, Anatomy, and Physiology.
Expanding beyond standard Over-the-Phone Interpreting (OPI), Eva qualified as a Video Remote Interpreter (VRI), providing high-fidelity, real-time Spanish-English translation for medical and professional environments. This role requires not only linguistic mastery but also a deep understanding of governance, risk, and data privacy. Throughout this period, she successfully balanced her high-volume production roster at Songfinch with her responsibilities as a VRI and OPI specialist, demonstrating a unique ability to operate at the intersection of technical compliance and creative communication.
2025 — Age 25
When Eva pivoted to cybersecurity in 2025, the shift was not purely academic. She began applying what she was learning in real time, collaborating directly with her uncle Michael Salwet — founder of Novasol Enterprises and a seasoned product builder whose career spans roles at Blockdaemon, the blockchain infrastructure company that raised over $400 million and reached a $3.25 billion valuation, as well as positions at BIGtoken, and Leap Theory. Through Novasol, Michael builds SaaS products and web-based tools for early-stage tech ventures. Eva joined him as a junior compliance analyst, putting into practice the GRC frameworks she had been studying — conducting privacy impact assessments, applying governance and risk principles to his products, and building out the compliance infrastructure that growing tech startups need but rarely prioritize early enough. It was her first formal foot in the door of the cybersecurity industry, and it was entirely earned through applied knowledge rather than a credential.
