Brand Work

While brand work is not my primary focus as my core practice centers on artistic, highly stylized visual storytelling, I have developed a strong foundation in commercial, editorial, and event-based video production.

My particular strength within this space lies in live shooting and event coverage. Due to my improvisational approach and ability to frame, compose, and capture key moments in real time, I am able to deliver dynamic, high-quality visual content without reliance on rigid shot lists or controlled environments. This makes my work especially effective in fast-paced, real-world settings such as live events, brand activations, and social gatherings.

Still 17 years old, my work expanded into the wellness, lifestyle, and event space through an ongoing collaboration with Papaya Tropical, a Puerto Rico–based feminist empowerment and sexual wellness platform known for its strong digital presence and community-driven events. Within this context, we produced visual content across multiple live activations, including workshops, yoga sessions, and community gatherings, further developing my approach to capturing candid, high-energy, and emotionally engaging moments.

By 18 years old, my network continued to grow through collaborations with Buena Vida Group, one of Puerto Rico’s leading creative marketing agencies, where I contributed to branded content production for international beverage brands such as Blue Moon Beer and Red’s Apple Ale. These projects included social media video and photography tailored for digital marketing campaigns.

Following this recognition, I was brought on to produce a series of 4 environmental awareness campaign videos in collaboration with representatives connected to the Instituto de Cultura de Puerto Rico and environmental protection initiatives. These projects focused on sustainability, recycling, and public education, marking our first experience working within structured, message-driven brand content.

My entry into brand and campaign work began at age 17, when I was commissioned by La Escuela Especializada Central de Artes Visuales to direct and produce a short film for a national contest promoting the importance of school gardens. The project was selected as the winning submission, resulting in the school receiving full funding for its garden initiative.

By the time I was 19, world re-known artist Alec Monopoly employed me as his personal videographer and editor for his Youtube Vlog channel. Within a month of employment, I was invited to document a large-scale international project with artist Alec Monopoly in London, where I filmed the creation of his mural in collaboration with the retail brand Flannels, as well as capturing visual content for his travel and vlog-based media during the project. Later I went on to work with his ex-girlfriend Alexa Dellanos for her own youtube channel as well.

While my focus later shifted toward music and artistic direction, this body of work reflects my strong capability in brand storytelling, product visualization, and event-based content creation; particularly within environments that require adaptability, speed, and intuitive visual decision-making.

Creative Direction & Production led by Eva Luna Ortiz.